1. Who we are
This privacy notice is issued by FUTRAHEAT LIMITED (“we”, “us”, “our”), a company registered in England and Wales with company number 10329842. We are a controller of your personal data and are responsible for ensuring that it is properly protected.
Please see the ‘How to contact us’ section at the end of this privacy notice if you have any questions about this privacy notice or the data we hold about you.
2. This privacy notice
Please read this privacy notice carefully as it contains important information about who we are and how and why we collect, store, use and share your personal data when we are acting as data controller. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.
3. Our collection and use of your personal data
Personal data means any information about an individual from which they can be identified, whether directly or indirectly.
How your personal data is collected
We collect personal data about you in different ways, including:
- Direct interactions. You may give us your personal data when you access our website, contact us (either through our website or otherwise), or otherwise provide us with your contact information, such as at an industry event or through mutual contacts.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
- Publicly available sources. We will receive Identity and Contact Data about you from various publicly available sources including Companies House or LinkedIn.
Personal data we collect about you
The personal data we collect about you depends on how and why you engage with us. We may collect and use the following data about you:
- Identity Data – full name, marital status, title and gender.
- Contact Data – email address and telephone number(s) (this is usually business contact information unless you otherwise choose to give us your private contact details).
- Technical Data – internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Usage Data – data about how you use our website.
- Marketing and Communications Data – your preferences in receiving marketing from us and your communication preferences.
Our website is not intended for use by children and we do not knowingly collect or use personal data relating to children under the age of 13.
We do not routinely collect any Special Categories of Personal Data (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. Nor do we collect any information about criminal conviction and offences. Where we do need to process special category data, we will make sure we are allowed to do so under data protection laws.
We may also collect, use Aggregated Data such as statistical, demographic or industry data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as it does not include information that can directly or indirectly identify you. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a lawful basis for doing so, which includes:
- Consent: where you have given us clear consent for us to process your personal data for a specific purpose;
- Contract: where our use of your personal data is necessary to fulfil a contract we have with you, or because you have asked us to take specific steps before entering into a contract;
- Legal obligation: where our use of your personal data is necessary for us to comply with the law (not including contractual obligations); or
- Legitimate interests: where our use of your personal data is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal data which overrides our legitimate interests) and these can include business interests, individual interests or broader societal benefits.
The table below explains what we use your personal data for and why, as well as what our legitimate interests are where we are relying on our legitimate interests as the lawful basis to process your personal data:
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To register you/your organisation as a potential customer of our products prior to our launch||(a) Identity (b) Contact||Necessary for our legitimate interests (to set up and manage our customer relationships)|
|To manage our relationship with you which will include:(a) Notifying you about changes to our terms or privacy notice or our product launch;(b) Asking you to take a survey(c) Responding to queries you may raise||(a) Identity (b) Contact (c) Profile (d) Usage(e) Marketing and Communications||(a) Necessary to comply with a legal obligation(b) Necessary for our legitimate interests (to manage our customer relationships, keep our records updated and to understand how customers use our website)|
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||(a) Identity(b) Contact(c) Technical||(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation|
|To deliver relevant website content and marketing materials to you and measure or understand the effectiveness of the marketing we send to you||(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical||(a) Consent(b) Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy)Where we are required to obtain your consent, we will do so and we will rely on this as our lawful basis.|
|To use data analytics to improve our website, marketing, customer relationships and experiences||(a) Technical (b) Usage||Necessary for our legitimate interests (to define types of customers, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
4. Who we share your personal data with
We share personal data with:
- external third parties we use to help run our business, e.g. third party marketing agencies and website hosts; and
- our external professional advisors (such as our lawyers or accountants).
We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.
We may disclose your personal data to law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We may also need to share personal data with other third parties, such as potential buyers of some or all of our business or during a company re-structuring. Alternatively, we may seek to acquire other business or merge with them. Personal data will be anonymised where possible, but this may not always be possible. The recipient of the personal data will be bound by confidentiality obligations.
5. Transferring your personal data out of the UK and EEA
We do not transfer any personal data outside the UK.
6. Cookies and other tracking technologies
We may use your personal data to send you updates (by email, telephone or post).
We often have a legitimate interest in using your personal data for marketing purposes (see the table above). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.
We will always treat your personal data with the utmost respect and never sell it with other organisations for marketing purposes.
Regardless of whether you have given your consent to receive marketing communications, or it is in our legitimate interests to send them, you always have the right to opt out of receiving further promotional communications. You can do this by contacting us at email@example.com.
Please note that we may also send you other communications in order to respond to queries you have raised, such communications are service communications and are not considered a form of marketing communications.
8. Your rights
You have the following rights, which you can exercise free of charge:
|Access||The right to be provided with a copy of your personal data (the right of access)|
|Rectification||The right to require us to correct any mistakes in your personal data|
|To be forgotten||The right to require us to delete your personal data—in certain situations|
|Restriction of processing||The right to require us to restrict processing of your personal data—in certain circumstances, e.g. if you contest the accuracy of the data|
|Data portability||The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations|
|To object||The right to object:—at any time to your personal data being processed for direct marketing (including profiling);—in certain other situations to our continued processing of your personal data, e.g. processing carried out for the purpose of our legitimate interests.|
|Not to be subject to automated individual decision making||The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you|
For further information about your rights please contact us or see the guidance provided by the UK Information Commissioner’s Office (ICO) on individuals’ rights.
If you would like to exercise any of your rights, please:
- email us — see the ‘How to contact us’ section at the end of this notice;
- let us have enough information to identify you e.g. your full name and email address);
- let us have proof of your identity if requested; and
- let us know which right you want to exercise and the data to which your request relates.
9. How long your personal data will be kept
We will not retain your personal data for longer than necessary for the purposes set out in this privacy notice. Different retention periods apply for different types of personal data.
We will keep your personal data for as long as is necessary:
- to respond to any questions, complaints or claims made by you or on your behalf;
- to show that we treated you fairly; and
- to keep records required by law.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
You can request further details of retention periods for different aspects of your personal data by contacting us.
10. Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your data will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
11. How to complain
Please contact us if you have any query or concern about our use of your data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner. The Information Commissioner may be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113
12. How to contact us
You can contact us if you have any questions about this privacy notice or the data we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
Phone: +44 (0) 20 8546 6372
Head Office Address:
91 Ewell Road,
13. Changes to this privacy notice